{"id":34123,"date":"2024-08-26T19:32:14","date_gmt":"2024-08-26T19:32:14","guid":{"rendered":"https:\/\/elato.media\/salind\/"},"modified":"2025-03-25T08:07:30","modified_gmt":"2025-03-25T08:07:30","slug":"salind","status":"publish","type":"page","link":"https:\/\/www.elato.media\/us\/case-studies\/salind\/","title":{"rendered":"Salind – SEO Case Study"},"content":{"rendered":"\t\t
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SEO Case Study<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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How Salind reached over 20,000 visitors per month and became a leading GPS tracker brand through state-of-the-art SEO and the launch of a blog<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\t\t\t\r\n\t\t\t\tGet your free quick analysis!\t\t\t\t\t\t\t<\/a>\r\n\t <\/div>\r\n\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+350
Top 3 keywords<\/h4>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\r\n\t <\/div>\r\n\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Over 20,000
monthly visitors<\/h4>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\r\n\t <\/div>\r\n\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Trafficexplosion
through the introduction of a blog<\/h4>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\r\n\t <\/div>\r\n\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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500+
Referring Domains<\/h4>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\r\n\t <\/div>\r\n\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+900% domain rating<\/h4>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\r\n\t <\/div>\r\n\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Company presentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Salind is a leading GPS tracking company based in North Rhine-Westphalia. With their universally applicable GPS trackers, lost objects can be found quickly and accurately to the meter. This means that their trackers can be used to protect everything that is important to their customers. Salind offers customized solutions for various applications and is constantly developing new technologies to meet the needs of its customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Initial situation & challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Before the SEO project began, Salind had absolutely no visibility in the search engines. At that time, the products were mainly sold via Amazon.<\/p>\n

Since SEO had never been done, a comprehensive SEO concept had to be created. At the beginning of the project, the website had almost no strong and relevant links, which meant that the SEO strength of the website was very low.<\/p>\n

However, even with such fresh websites, like Salind’s at the time, where no SEO had yet been carried out, there are some advantages: The biggest advantage was that we were completely free in terms of SEO design. This allowed us to implement state-of-the-art SEO without compromise. This later had a decisive impact on Salind’s SEO success.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Goal<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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As the product prices are comparatively low, Salind’s goal was to achieve as much traffic as possible, as cheaply as possible. The traffic should be high-converting and result in sales.<\/p>\n

No investment should be made in ads, as this would not pay off due to the high level of competition and low product prices.<\/p>\n

In addition, the Salinds brand was to be strengthened through increased visibility in Google search results, as they could not be found in Google before the SEO project began.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SEO measures for Salind<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The SEO audit showed that there was a lot of potential on the PAJ website to significantly increase the visibility and findability of the site in Google. The biggest anomalies were in the following areas:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Creation of a content strategy:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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First, a comprehensive content strategy was created. The strategy had to cover all relevant areas of the GPS tracker in order to achieve maximum traffic and sales potential. This is how we created the content strategy:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Identification of relevant topics:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The content strategy was based on detailed research into the most important keywords and topics relevant to Salind’s products and target group.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Creation of new pages:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Based on the content strategy, new pages were created for different application areas. Each page was optimized for specific keywords to ensure that Salind is visible for exactly those search queries that are actually searched for in Google.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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OnPage optimization:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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In addition to the creation of new content, a thorough on-page optimization of the existing pages was carried out:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Keyword optimization:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Among other things, the SEO texts, SEO titles, meta descriptions and alt texts were comprehensively optimized.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Structure and navigation:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A clear and logical page structure has been implemented. This improved both user-friendliness and SEO effectiveness. This included a clear navigation bar and a consistent hierarchy of headings.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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OffPage optimization:<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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In order to increase Google’s authority and trust, comprehensive off-page optimization was also carried out by continuously building high-quality backlinks.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Trafficexplosion through the introduction of a blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The biggest key to Salind’s SEO success was to introduce a blog. This blog was carefully planned and implemented to publish several monthly how-to articles on various GPS tracker-related topics.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Why was a blog introduced?<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The main motivation, as with all other SEO measures, was to strengthen the Salind brand and increase awareness in order to attract even more visitors and generate sales.<\/p>\n

However, the blog articles were also intended to act as a kind of “insurance policy”: Before the introduction of the blog, Salind’s very good rankings were subject to high volatility. The volatility was due to the many Google algorithm updates: Google prefers a mixture of commercial and informative content. Expert sites and authorities are given a “trust advantage”. Due to their position as experts, expert websites can achieve high rankings much faster.<\/p>\n

Before the blog article campaign began, Salind only ranked for commercial keywords. As informative content was missing from Salind’s website, we were at a higher risk of a drop in rankings with Google updates.<\/p>\n

By introducing a blog, we wanted to secure the very good rankings: By publishing a lot of relevant content on the topic of GPS trackers, we wanted to increase the “topical authority” and now also position Salind as a recognized expert in Google.<\/p>\n

We wanted to benefit twice from the blog: on the one hand through more brand awareness, more visitors to the blog articles, who would later also buy products, and on the other hand to position Salind as an authority and further expand its SEO dominance.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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How the blog was introduced: Keyword and content research<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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In order to create successful blog articles, we first carried out comprehensive content and keyword research. Our aim was to identify topics for the blog articles that have a high search volume. Without this basis, the blog articles would “disappear into nothing” and not attract any visitors.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Analysis through our SERP overlap tool<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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During the research, we took special care not to cause keyword cannibalization. This means that we made sure that several pages of Salind’s website did not rank for the same keyword and thus compete with each other in Google. This would affect the overall SEO performance of the pages. Specifically, we only ever created one page for each topic searched for. If there were synonyms for the searched topic, we also integrated these into the article instead of creating new pages. We used our own “SERP Overlap Tool<\/a><\/span>” to ensure whether a new page was necessary for a search term or whether two URLs were required. We entered the two search terms into the tool and received a recommendation from our tool as to whether both keywords could be covered within one page or whether a new page should be created.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The right text creation<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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When creating the text, analyzing the search intent was crucial. We analyzed the search results (a so-called “SERP analysis”) in order to design our content in the same way as the top-ranked competition. This allowed us to ensure that we were meeting user expectations when they typed the search term into Google. However, we also made sure to provide deeper insights than the competition to make Salind’s content stand out. We keyword-optimized Salind’s texts and headlines to achieve the best possible visibility in search engines. We also optimized the word count of the texts. We used relevant keywords in natural contexts and avoided the “mere spamming” of keywords. We optimized the URL, SEO titles and meta descriptions of the pages. To increase the user experience and dwell time of visitors, we supplemented our content with images and videos as well as useful tools such as calculators and optimized the ALT titles of the images. By increasing engagement, we provided Google with positive signals from our site again, which helped it rank better.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Internal linking of blog articles<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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When creating the blog articles, we specifically linked Salinds commercial pages where they offer their products and services. This signals to Google that these landing pages are particularly relevant to the topic of the blog. This positions the landing pages as authorities in their specialist area – the result: significantly higher visibility through higher rankings.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Offpage optimization of blog articles<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Offpage optimization is also an important part of running a blog in order to increase the visibility of blog articles. We regularly set external links to the blog articles. These external links signal to Google the relevance and authority of the blog articles.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Double the power in link building<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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This external linking of blog articles as part of off-page optimization even gives us a “double power” here: on the one hand, the blog articles themselves are linked externally. And on the other hand, Salinds commercial landing pages are linked because, as already mentioned, they have already been linked within the blog articles as part of the internal linking. This creates a double linking structure. Both the blog articles and the linked commercial landing pages benefit from the external links. This double linking strategy strengthens the SEO position of both pages and helps to establish Salind’s most important content as an authority in its field.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Regular blog article publication through editorial plan<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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We also made sure to publish blog articles regularly and keep them up to date in order to always provide Google with positive signals. An editorial plan helped us to continuously deliver and update new content. This allowed us to keep track of our publications. Our plan was realistic and offered enough flexibility to react to current topics and trends. Through a well-thought-out editorial plan, we managed to publish new, quality content regularly and consistently, which had a positive impact on Salind’s rankings.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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You can find an overview of the most important SEO measures here: <\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t

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